CHOOSE LYCRA® T400® ECOMADE TECHNOLOGY?
Consumers want more from their jeans in terms of
innovations and fabric performance, and increasingly, they are concerned about
the impact their buying decisions have on the planet. Now more than ever,
eco-conscious consumers (especially millennials) are looking for sustainable or
“green” fashion options to reduce their carbon footprint and feel good about
their purchase. In addition, the fashion industry has been challenged to reduce
waste and adopt more sustainable business practices.
Solve two problems with one amazing fiber: LYCRA® T400® fiber with EcoMade technology.
More than 65% of the overall fiber content comes from recycled plastics and
renewable plant-based resources. Best of all, it can be used in the same fabric
concepts as the original fiber it’s based on and deliver the same desirable
features and performance benefits. This innovation can add sustainability to
stretch denim made with LYCRA® dualFX®, LYCRA® XFIT, and LYCRA® TOUGH MAX™ technologies.
Benefits for brands/retailers:
Add value to your collections by offering
Create denim that appeals to
environmentally conscious consumers including millennials.
Pair it with a sustainable rigid fibre
offerings such as BCI cotton, TENCEL® fibre or others to amplify their
Delivers the lasting performance benefits
Reduces consumer complaints and returns to
store (re: shrinking, stretch-out, etc.)
Achieves higher product satisfaction which
increases consumer loyalty
Eligible for free LYCRA® brand hangtags or
virtual hangtags to improve sell-through
Stretches the designer’s imagination:
for everything from lightweight jean leggings to traditional denim weights
extreme distressed looks with heavy abrasion will not affect product’s stretch
and recovery performance
Benefits for consumers:
Made with a combination of renewable
plant-based materials (corn) and recycled plastic (PET bottles) for enhanced
Enhanced comfort and a fit that moves with
you even in form-fitting jeans
Enjoy up to 30% stretch without sacrificing
the look and feel of traditional denim
Resists bag and sag
Lasting performance wear after wear and
wash after wash from a trusted global brand