WHY CHOOSE LYCRA® T400® ECOMADE TECHNOLOGY?

The problem:

Consumers want more from their jeans in terms of innovations and fabric performance, and increasingly, they are concerned about the impact their buying decisions have on the planet. Now more than ever, eco-conscious consumers (especially millennials) are looking for sustainable or “green” fashion options to reduce their carbon footprint and feel good about their purchase. In addition, the fashion industry has been challenged to reduce waste and adopt more sustainable business practices.

The solution:

Solve two problems with one amazing fiber: LYCRA® T400® fiber with EcoMade technology. More than 65% of the overall fiber content comes from recycled plastics and renewable plant-based resources. Best of all, it can be used in the same fabric concepts as the original fiber it’s based on and deliver the same desirable features and performance benefits. This innovation can add sustainability to stretch denim made with LYCRA® dualFX®, LYCRA® XFIT, and LYCRA® TOUGH MAX™ technologies.

Benefits for brands/retailers:

1. ·        Add value to your collections by offering enhanced sustainability
2. ·        Create denim that appeals to environmentally conscious consumers including millennials.
3. ·        Pair it with a sustainable rigid fibre offerings such as BCI cotton, TENCEL® fibre or others to amplify their eco-friendly messaging
4. ·        Delivers the lasting performance benefits consumers desire
5. ·        Reduces consumer complaints and returns to store (re: shrinking, stretch-out, etc.)
6. ·        Achieves higher product satisfaction which increases consumer loyalty
7. ·        Eligible for free LYCRA® brand hangtags or virtual hangtags to improve sell-through
8.           Stretches the designer’s imagination:

o   Suitable for everything from lightweight jean leggings to traditional denim weights

o   Even extreme distressed looks with heavy abrasion will not affect product’s stretch and recovery performance

Benefits for consumers:

• ·        Made with a combination of renewable plant-based materials (corn) and recycled plastic (PET bottles) for enhanced sustainability
• ·        Enhanced comfort and a fit that moves with you even in form-fitting jeans
• ·        Enjoy up to 30% stretch without sacrificing the look and feel of traditional denim
• ·        Resists bag and sag
• ·        Lasting performance wear after wear and wash after wash from a trusted global brand